First Time Ever I Tagged Your Face… FTC Guidelines on Facial Recognition Technology

The Federal Trade Commission is turning its attention to facial recognition technology. Earlier this month the agency released a report, “Facing Facts: Best Practices for Common Uses of Facial Recognition Technology,” setting forth guidelines on privacy and security for companies that use the technology.

According to the report, while the technologies have a number of potential uses, they create significant risks for consumer anonymity and cybersecurity.

For companies that use facial recognition technology, three key directives from the FTC:

1. Don’t put your cameras where they don’t belong:

“Companies should consider the sensitivity of information when developing facial recognition products and services, e.g., they should avoid placing signs in sensitive areas, such as bathrooms, locker rooms, health care facilities, or places where children congregate.” (Ifrah Law)

2. Make sure people know what you’re doing with their pictures:

“Obtain affirmative express consent (1) before using consumers’ images or any biometric data in a different way than they represented when they collected the data and (2) before identifying anonymous images of a consumer to someone who could not otherwise identify him or her.” (Loeb & Loeb)

3. Protect the data you gather:

“[A] social network uses the technology to identify individuals in images that the user uploads to find ‘friends’ on the social network. The FTC recommends that this information be encrypted and that users not be able to identify persons who are not their ‘friends’ on the network.” (Balough Law Offices)

Read the updates:

The First Time Ever I Saw Your Face, Roberta Flack

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