PFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFTTTT…

(…that’s the sound of your company’s goodwill disappearing, like a punctured tire, after a social media disaster that took mere seconds to unfold.)

You’d think companies would know better, right? That they’d develop procedures for approving tweets sent out by third-party vendors under their name, right? That they wouldn’t be so foolish as to allow an inappropriate tweet – say, for example, one that could be considered racist – to be posted to their account, right?

You’d be wrong. Earlier this month, Home Depot sent out an offensive tweet as part of its “College Game Day” advertising campaign (you can read about it here). To the company’s credit, they immediately deleted the tweet and fired the agency (and the individual) who posted it.

The episode certainly begs the question: what on earth were they thinking? The probable answer? They weren’t. But you can, and should, develop a plan for making sure nothing like this happens on your social media account.

Start with this roundup of issues at the intersection of social media and the law, from attorneys writing on JD Supra:

Read more on Social Media at JD Supra Law News>>