(…that’s the sound of your company’s goodwill disappearing, like a punctured tire, after a social media disaster that took mere seconds to unfold.)
You’d think companies would know better, right? That they’d develop procedures for approving tweets sent out by third-party vendors under their name, right? That they wouldn’t be so foolish as to allow an inappropriate tweet – say, for example, one that could be considered racist – to be posted to their account, right?
You’d be wrong. Earlier this month, Home Depot sent out an offensive tweet as part of its “College Game Day” advertising campaign (you can read about it here). To the company’s credit, they immediately deleted the tweet and fired the agency (and the individual) who posted it.
The episode certainly begs the question: what on earth were they thinking? The probable answer? They weren’t. But you can, and should, develop a plan for making sure nothing like this happens on your social media account.
Start with this roundup of issues at the intersection of social media and the law, from attorneys writing on JD Supra:
- Dangers Of Social Media
- Employees’ use of social media – navigating the potential pitfalls
- California School District Enacts Social Media Surveillance To Counter Cyber Bullying
- Facebook: The New Water Cooler – Not The New Vegas
- New Job? Think Twice Before Announcing it via Social Media
- Facebook Simplifies Its Promotion Guidelines
- #DoNoHarm: Rhode Island Issues Social Media Guidance for Physicians
- Facebook User Voluntarily Shared Image; Cannot Claim “Reasonable Expectation of Privacy” under Fourth Amendment
- Online Harassment at Any Age is a Crime in North Carolina
- Zombies, Ghouls, and Unpaid Wage Claims: The Top 5 HR Horrors This Season
- Pinning Down Pinterest: Addressing Copyright and Other IP Issues
- Social Media Marketing: Caging the Un-Caged Tweeter
- Angry Facebook Posts and Tweets by Passenger about an Airport Employee Considered Expression of Frustration and Therefore not Defamatory
- What’s Not To Like About Protected Speech?
- Social Media And Self-Incrimination
- The Social Media Merry-Go-Round
- Ethical Issues That Arise From Social Media Use In Courtrooms
- Public Employees’ Facebook “Like” Is The Internet Equivalent Of A Political Yard Sign
Read more on Social Media at JD Supra Law News>>